Built for the Skies Ahead
At Textron Aviation, I lead global brand, content, and digital strategy for the Cessna and Beechcraft portfolio — two of the most iconic names in aviation. My focus is on shaping a unified, future-forward brand narrative that celebrates innovation, performance, and the people who bring flight to life.
Through data-driven storytelling, modernized digital experiences, and cross-functional collaboration, I’ve helped position Textron Aviation as a brand built for the skies ahead — one that honors its legendary past while accelerating into the next era of connected, customer-centric aviation. From digital transformation initiatives and CRM optimization to event marketing and product launches, every touchpoint reflects a commitment to excellence, accessibility, and advancement in flight.
Product Collateral & Content Experience
Led the strategy and creative direction for a new generation of premium product brochures and sales materials that translated complex technical information into visually compelling, customer-centric storytelling. Through refined design, concise narrative, and immersive imagery, these materials delivered a more sophisticated and aspirational brand experience, empowering sales teams and global dealers with tools that reflected the same innovation and excellence as the aircraft themselves.
Cessna Citation CJ4 Gen3 Product Launch
Partnered with Product Marketing and Creative teams to bring the Cessna Citation CJ4 Gen3 to market — a flagship evolution in the Citation jet family. I directed photo and video shoot strategy to capture the aircraft’s refined interior, advanced avionics, and elevated passenger experience, ensuring every visual reflected the brand’s luxury and performance standards. The campaign delivered a cohesive global launch across digital, social, and event channels, reinforcing Cessna’s leadership in the light jet category and driving strong engagement from both media and prospects.
Natalie Chldress 