Natalie Chldress

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    Amazon

    REIMAGINING THE KINDLE CUSTOMER JOURNEY
    ACROSS GLOBAL MARKETPLACES
    Kindle Portfolio
    About Kindle
    Kindle Scribe
    KINDLE PORTFOLIO

    As Senior Product Marketing Leader for Amazon’s Kindle portfolio, I led go-to-market and lifecycle strategy for a multibillion-dollar consumer technology business spanning devices, accessories, and digital reading experiences. My work centered on translating product innovation into compelling stories that deepened customer connection and drove adoption across global marketplaces. Partnering with Product, UX, and Retail teams, I shaped positioning, messaging, and cross-channel campaigns that sustained Kindle’s category leadership and continued its legacy as the world’s most loved e-reader brand.BRAND & BRAND MESSAGING

    KINDLE SCRIBE & ONSITE EXECUTION

    I guided the onsite experience strategy for Kindle Scribe, Amazon’s first digital notebook and the largest device launch in Kindle history. By redefining content strategy, navigation, and storytelling across the product detail pages and Amazon storefront, I improved discoverability and conversion while aligning content with customer feedback and behavioral insights. This work elevated the customer experience to +4-star ratings, strengthened consideration for premium devices, and set a new benchmark for how Amazon showcases hardware innovation online.